Unfiltered iPhone 7 hype
There has been ample talk suggesting that the iPhone 7 will be a boring, iterative update, even though this year's phone is due to be a major refresh that happens every two years. Not so fast.
iPhone 7 news
Great expectations for iPhone 7
"We're incredibly excited about things we're working on. Incredibly excited," said Cook after Cramer asked about the iPhone 7 directly.
"We've got great innovation in the pipeline, new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones."
We're going to give you things that you can't live without that you just don't know you need today
Cook didn't go into detail on the new iPhones (shocker), but we've been hearing plenty of rumors about a dual-lens camera for the iPhone 7 Plus, reworked antenna bands and no headphone jack. Of course, there's hope among Apple faithful that's there's more to it than that.
"We're going to give you things that you can't live without that you just don't know you need today," Cook boasted when talking about future iPhones.
"That has always been the objective of Apple. To do things that really enrich people's lives. That you look back on and you wonder 'how did I live without this?'"
In other words, Cook promised that the next iPhone won't be boring, contrary to the ho-hum predictions of newsmaking analysts. At the end of the day it's his job to keep the hype train rolling, and we'll likely have to wait until September to know who's right.
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